Successful marketing communication relies on delivering the right promotional mix for your organization or campaign. Today it is no longer sufficient to simply “pull” in support for your service or product through traditional means such as TV, radio and print advertising etc. A “push” strategy that emphasizes personal engagement via online and social media is also needed. By examining the media habits and lifestyles of important supporter segments, we’ll help you develop an integrated marketing communication plan that reinforces and builds relationships with your key stakeholders and target market.
While design is typically the aspect of a communication piece that initially attracts the reader’s attention, it is well-written, engaging copy that draws them deeper and ultimately leads to the reader taking the action the piece was meant to elicit.
We provide top-notch copywriting services across a range of mediums including, but not limited to
- Press releases and media advisories
- Publications & printed materials such as annual reports, newsletters, fact sheets, brochures etc.
- Editorials and advertorials
- Websites and microsites.