Who We Are

Second Revolution Communications is staffed by experienced, dynamic and committed communication and fundraising professionals that combine proven organizational leadership with the latest in relationship-building strategies.

From concept through to creation and evaluation, we are uniquely positioned to  add significant value to your marketing communications efforts.

Keith Treffry — Director, Strategy

Keith TreffryKeith is an award-winning communications strategist with more than 20 years of experience in senior communications roles. Over the course of his career, he has run a successful corporate communications company, provided communications consulting to the Ontario Government’s Management Board Secretariat, and most recently, acted as Director of Communications and Development for Earth Day Canada. He was also the lead in securing two national Economic Developers Association of Canada marketing excellence awards and four Economic Developers Council of Ontario marketing excellence awards.

Keith is highly experienced in marketing communications, public relations and business strategy. He has lead organizational branding and re-branding; strategic planning; internal organizational development reviews; and diversified funding programs. As a senior management team member he has also established and negotiated corporate relationships with companies that include Toyota Canada, Kruger Products Inc., Sobeys Inc., Staples Canada, Aimia (Aeroplan), DDB Canada and smart Canada. In addition, he has forged and managed media partnerships that include Transcontinental Media, Maclean’s, Metro, Reader’s Digest and 24 Hours.


Brad Pearson – Creative Director

Brad PearsonBrad is a digital and print design professional of 20 years, equally at home in the technical and creative worlds — the type who gives both colour theory and coding their due. His first major project was a multimedia CD-ROM annual report, which he proposed to a national telecom company in the mid-90s. Soon after, he waded into the web’s “Wild West” years, marking up HTML in Notepad and designing for 8-bit colour displays. He learned the ins and outs of web design working on corporate projects for companies in the real estate, telecom and energy sectors, while attending OCA (before it was “OCAD”) as a part-time design student. The Browser Wars, Web Standards Project, JavaScript vs. JScript, and advent of CSS were just a few of the technical changes he lived and learned through as the web evolved. After the Dot Com Crash, he returned to OCAD (before it was “OCAD University”) full-time. On graduation, he transitioned to the environmental nonprofit sector, working for the likes of Greenpeace and Earth Day Canada — and has never looked back. His professional passion stems from a love of pure creativity, and a respect for technology and design’s capacity to empower communications for positive social change.

You might also want to learn more about Our Collaborators.